For Investors
A technology-first agency group
Alterity is building a shared operating architecture for the independent agency sector.
Shared technology, data, and systems create leverage across independent firms without forcing them into a single brand or operating model. Agencies stay independent. The infrastructure gets smarter.
The Problem
The independent agency sector needs a new architecture
AI is accelerating in-housing. Margins are at historic lows. Growth has become structurally harder.
Independent agencies need to modernise, but lack the time and capital to do so alone. The traditional route to scale often destroys the very qualities that made them valuable.
The Opportunity
450,000+ independent agencies worldwide
180,000 digital agencies as immediate addressable market
The long tail of independent agencies represents an enormous, fragmented market. Highly skilled. Fiercely independent. Structurally underserved.
Traditional consolidation fails
Acquisition-led models are slow, expensive, and destroy the founder-led culture that made these agencies valuable in the first place.
Technology changes the equation
A shared operating layer lets agencies integrate functionally without merging legally. Scale the infrastructure. Preserve the independence.
The Thesis
A new model for agency scale
Front Office stays human
Strategy, creative invention, and client partnership. This is where agencies defend premium value. We protect the magic.
Back Office gets industrialised
Execution, production, and operational machinery. Shared infrastructure capitalised once and available to every agency that connects.
Integration before acquisition
When agencies run on the same operating layer, they become functionally integrated while ownership remains separate.
Compounding advantage
A unified data layer pools operational history, pricing logic, and delivery performance. Intelligence compounds across the network.
The Blueprint
Built from the operating layer upward
The blueprint details our thesis, architecture, and phased roadmap from Alterity Cloud to group formation.