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    The blueprint

    The Alterity investment blueprint

    A detailed thesis for building a technology-first agency group, starting with a shared operating system for independent agencies. It covers the market shift, the operating architecture, and how the model scales into a defensible group over time.

    The market problem and why independent agencies cannot modernise alone

    The thesis: protect front office value, industrialise the back office

    Alterity Cloud explained: OS model, apps, data layer, and workflows

    Phased rollout from adoption to collaboration to group formation

    PDF document

    8 pages · 3 min read

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