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    Whitepaper

    "We really need an average agency." Said no brand ever.

    Independent agencies are being squeezed from every side. Execution is being commoditised, client expectations are rising, and global networks are building industrial-grade operating systems. This paper explains what is changing, why the "stuck in the middle" model is collapsing, and the practical operating model agencies need to stay commercially viable.

    What is driving the squeeze: AI, self-serve platforms, smarter buyers, and global delivery

    Why "stuck in the middle" kills margin, and how to split front office and back office

    The operating system blueprint: data layer, workflow automation, and continuous optimisation

    Practical next steps: where to start, what to prioritise, and what to measure

    PDF document

    18 pages · 5 min read

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